Creative Director
Brand Builder
Writer
Building Castles
As with most things, advertising and marketing is at its best when it’s intentional. You can’t throw sand into the air and simply hope that lands as a castle. You have to plan and you have to execute. By and large, the communications industry is pretty good at that in the stages leading up to the creative, and with the data and analytics that come after. But what about the creative product itself? Is that being done with intent? Is message impact and absorption being made a priority?
Telling Stories
I’m Sean Rodman and messaging that helps brands stand out is what I do. Of course, everyone says that, but take a look around. Most marketing communications falls into the category of what I call “tastefully bland.” Made to fit in, built not to offend, crafted into an ad-like object that checks boxes but doesn’t really move the needle. Data and analytics matter. But there’s a point at which humanity, emotion, connection and storytelling need to take over. My focus is on what happens after a piece of marketing communications gets in front of the right set of eyes and ears. Because that’s where sales are made and great brands are built.
